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DIRECT MAIL
Direct Mail can generate up to ten times more response than
other marketing. In fact, DM has grown by 137% in the last
five years, despite the explosion of online and e-marketing.
Direct Mail works. It's personal, responsive and
attention-grabbing. The success of your campaign depends on
five factors:
> The quality and accuracy of data
> The design and presentation
> The headline and copy
> The offer or call-to-action
> Repetition/frequency
Purplex can develop and implement a cost-effective direct
mail campaign that delivers results. From design and
copywriting to print and mailing, even down to personalised
mail-merged sales letters to really get "personal".
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